GTA 6 pre-orders are far above expectations, says Take-Two
GTA 6 pre-orders are tracking "far above expectations", Take-Two boss Strauss Zelnick said on the company's Q2 2027 earnings call, according to Eurogamer. PC Gamer reports that Take-Two is forecasting up to $3.5 billion from the launch period.
Why it matters
Zelnick added that GTA 6 should "set a new baseline" for the company, and that the "numbers will speak for themselves" once it is out. GamesRadar+ framed it as Take-Two expecting a big launch, "but not this big".
The game is already moving the rest of the market, IGN reports. Zelnick said GTA 6 led to September's crush of releases and made some players put off buying other new games, with Take-Two's own NBA 2K27 among them.
Investors also asked about AI, in particular tools that compile or decompile games, Eurogamer reports. Zelnick replied that creating hits is still "the purview of human beings".
None of this changes the release itself. For what is in the game, our GTA 6 hub collects Rockstar's reveals so far, and the vehicles page covers what the trailers showed.
Sources
- Eurogamer: GTA 6 pre-orders are tracking "well above expectations" and the game will "set a new baseline" for Take-Two, says CEO Strauss Zelnick
- Eurogamer: As investors ask about GTA 6 and AI, Take-Two CEO once again puts faith in dev creativity, states making hit games "remains the purview of human beings"
- PC Gamer: Take-Two expects to make as much as $3.5 billion during the GTA 6 launch period
- GamesRadar+: Rockstar's owner expected GTA 6 to be big, but not this big: "The numbers will speak for themselves"
- IGN: GTA 6 Caused Some Gamers to Hold Off on Buying New Games — Including Take-Two's Own NBA 2K27, Strauss Zelnick Says
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