GTA 6 varsity jacket sells out at Selfridges' London takeover
A GTA 6 varsity jacket sold out almost at once when Selfridges opened a Rockstar takeover of its London store on November 9, according to GameSpot and Eurogamer. Eurogamer puts the price at £2,500, while GameSpot lists it at $3,000.
Why it matters
The takeover turned the Corner Shop at Selfridges' Oxford Street store into a GTA 6 space with a wider line of clothing, Eurogamer reports. GameSpot notes that most of Rockstar's real-world promotion so far has happened in Miami, so this is the marketing reaching London.
You don't have to be in London to shop the range. Push Square reports the exclusive merch is on sale online and in store now, with the £2,500 jacket carrying the Rockstar and GTA 6 logos.
The reports don't mention any in-game bonus tied to the clothes. For what is actually in the game, our GTA 6 hub tracks Rockstar's reveals, and the vehicles database lists every car and bike spotted so far.
Correction: an earlier version of this story said no outlet mentioned online sales. Push Square reports the range is on sale online too.
Sources
- Eurogamer: London department store Selfridges launches sizeable GTA 6 takeover, featuring a varsity jacket that costs an eye-watering £2,500
- GameSpot: GTA 6 Jacket That Costs $3,000 Sells Out Immediately
- Push Square: GTA 6's Exclusive Selfridges Merch Is Daylight Robbery
Summarized in our own words from the reports above, drafted with AI help and checked by a person. Read how we verify.